Thank you for considering donating. Below are answers to frequently asked questions. You can also email or text us.
Tell me more about your business and the market opportunity.
Playlove was created out of a growing need for a better mobile platform to connect sex-positive communities – a.k.a. people who view sexuality as something unique to be celebrated and not suppressed.
With the advance of mobile technology, civil rights and social media, people are more expressed about their sexuality today than ever before. Many celebrities now openly endorse sex-positive lifestyles that include elements of non-monogamy, kink or fetish. A 2020 report we pulled shows a $1B+ sexual wellness industry that has increased during Covid-19 and is expected to grow exponentially over the next seven years, especially with online and mobile consumers.
Despite trends like this, app stores and social platforms like Facebook & Tinder still block sex-positive users and content, leading to an ever growing community of frustrated people who can’t make the connections they really want. A recent study we ran in Denver showed over 78% of sex-positive people prefer to make those connections on their mobile devices. The study also showed over 62% don’t know how to make them and over 58% still feel they have to lead a double life, hiding elements of their sexuality from friends, family and co-workers. Many continue to pay each month for apps that restrict their content and don’t meet their needs. Playlove was built to solve that problem and connect these communities.
What have you done so far?
We built a team, developed a working prototype and finished successful beta testing. We launched our pilot program Labor Day 2020 with a focus on free users in Denver, CO. We currently have about 1200 free subscribers. We also completed research to estimate the size, demographics and major pain points of the Denver market. We launched monthly customer surveys and weekly metrics reporting to learn what features customers are using most / least and what they want to see next. We are currently in the midst of rolling out our most requested improvements.
What else are you working on?
Our focus through the end of 2021:
- Finish developing, testing and rolling out requested improvements.
- Launch our paid subscription and “freemium” model.
- Grow in CO. Convert 10% of free subscribers to paid.
- Research expansion markets and establish initial relationships
- Secure funding for expansion into 10+ new markets by end of 2022.
How much money do you need?
We are looking to raise $250K in capital via 1,000 individual contributions. We are asking for a $260 donation from you today. ($250 + credit card processing fees).
Can I donate more?
Of course! If you have the means, please do. It only helps us reach our goal more quickly.
What will my money be used for?
Your money will help fund the next two years’ operating costs. It will be used for marketing, core staff and additional resources needed to continue our growth in CO and expand into 10+ additional markets by the end of 2022. Our plan has us cash flow positive under this model by the end of 2022.
When do you need the money?
Today if possible. The sooner we reach our fundraising goal, the sooner we can begin to execute our larger plan.
Do I get anything cool for donating?
Yes. You get to help an amazing team of people pursue their lifelong dreams. Pretty cool huh? You’ll also get the feeling of joy and satisfaction that comes with donating to a great cause. You’ll help people all over the world be more connected and expressed, and you’ll get free smiles for the rest of your life anytime someone mentions Playlove and you know you helped make it all possible. You’ll also get a complimentary Founding Lifetime Membership on Playlove in case you want to check out our community.